Guys you are looking dashing but whats that we cant smell - its a hypnotic trance like the movie hunk. Why dont you catch a whiff of outstanding perfumery and make the stars follow you.NBA fans love the game and players but they are also attracted to what the NBA represents. The NBA is a lifestyle brand that represents American culture performance and style to millions of fans across the world. The highest level of basketball in the world needed unique and intense fragrances. This fragrance share the same attributes as the game: Excitement Fun Excellence Iconic.