SynopsisWhether youre running a four-man window cleaning business a one woman consultancy or you are responsible for the EMEA quarterly target this book is for you. Selling is the one and only key to surviving bad times and prospering in the upturn. Heres the very best on sales strategy and tactics. Its a straightforward guide to handling price objections with low-cost quick-to-implement tactics you can use immediately to flush out those in your market sector who do have budget and bonus tips if you are trying to squeeze the best out of your sales team. Plus all your tough questions are answered in our ''the surgery is open'' section. Its time to start kicking some sales ass and its time to start now.About AuthorNicholas Bate runs Strategic Edge Ltd a consultancy that has a simple vision to enable individuals to realise and release their potential. He works extensively with individuals and teams in organisations as similar and different as Microsoft Marks & Spencer Philips Electronics Hudson Global Intel - as well as many non-corporate organisations even primary schools. Nicholas is the author of Unplugged Beat the 2008 recession Have it your way JFDI The definitive guide to realising your dreams and Being the best The A-Z of Personal Success.About NarratorRashid Raza has been in the recording industry for almost twenty years but refuses to admit how old he is.A veteran of theatre television and monkey business his biggest fear is that one day he will be forced to grow up and get a real job.